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It’s Thursday!
Hello, Curse and Coffee friends,
Today, we explore Apple and Google’s AI bombshell.
Hit reply and let us know what you think (we read all of your kind words).
Coffee at the ready…
The Big Sip
The take: The company that designs its own chips rather than buy from Qualcomm is renting Google's AI to fix its voice assistant.
What happened: Apple is finalising a $1 billion annual deal to use Google's Gemini model to power a Siri overhaul launching spring 2026.
Why it matters: Apple tested Anthropic's Claude. It performed better. But Anthropic wanted a multibillion-dollar fee that increased each year. Apple chose cheaper over smarter.
What to watch: iOS 26.4 lands in March or April. That's when we find out if renting Google's brain makes Siri competitive (or just less embarrassing).
The company that wouldn't let Google Maps stay on the iPhone is now letting Google run Siri's reasoning.
Sponsor Break
Before we slurp into today’s brew…
Here are some wordies from today’s sponsor.
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