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Wednesday (we’re middle of the road).

Hello, Curse and Coffee friends,

Today, we explore UNESCO protecting the French café.

Hit reply and let us know what you think (we read all of your kind words).

Coffee at the ready…

The Big Sip

The take: Macron wants global recognition for an industry his own laws are choking.

What happened: The president asked UNESCO to add French bistros and cafés to its list of cultural heritage on Monday.

Why it matters: France had 450,000 bistros after WWII. Fewer than 40,000 are left.

What to watch: Parliament must pass the May 1 bakery bill before Labour Day 2026. Otherwise, bakers face another year of fines for the crime of selling bread.

The baguette got UNESCO status in 2022. Bistro closures sped up. But sure (try the cafés).

Before we slurp into today’s brew…

Here are some wordies from today’s sponsor.

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