The Big Sip
Image: Netflix
The take: Netflix knows costume dramas print money. Steven Knight's "House of Guinness" debuts with eight episodes, ready to stream, plus Season 2 is already greenlit. They bought the second season before anyone watched the first.
What happened: "House of Guinness" is globally available on Netflix right now, with all eight episodes dropping simultaneously.
Why it matters: Netflix pre-bought Season 2 before seeing any viewer data, which is either supreme confidence or a desperate attempt to fill its content pipeline.
What to watch: The binge completion rates. Netflix measures success by how many finish all eight episodes within 48 hours.
Reciepts
• [Report] Netflix confirms Season 2 before premiere - Knight told Hello! magazine "We are" when asked about second season (24 Sept 2025)
• [Analysis] Series features Fontaines DC on soundtrack - Knight bringing his "Peaky Blinders" style with modern music in period setting
• [Report] Real Guinness descendants attended London premiere - Lady Mary Charteris and Daphne Guinness showed up Tuesday night (24 Sept 2025)
• [Opinion] Knight worked with family member Ivana Lowell as EP - Securing family cooperation while maintaining creative control
If the credits sound fizzy, it's the media buyers toasting Season 2.