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It’s Thursday!
Hello, Curse and Coffee friends,
Today, we explore yoga pants.
Hit reply and let us know what you think (we read all of your kind words).
Coffee at the ready…
The Big Sip
The take: Lululemon just proved it learnt nothing from a $67 million mistake.
What happened: The company yanked its new "Get Low" leggings from online sales Tuesday after Reddit users reported the fabric goes transparent during squats.
Why it matters: This is the second pulled collection in 18 months for a brand that charges $115 because customers trust the fabric.
What to watch: CEO Calvin McDonald's last day is January 31. No successor named.
Expensive pants that don't pass the squat test.
Sponsor Break
Before we slurp into today’s brew…
Here are some wordies from today’s sponsor.
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