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Thank God it’s Friday!
Hello, Curse and Coffee friends,
Today, we explore the Oscars.
Hit reply and let us know what you think (we read all of your kind words).
Coffee at the ready…
The Big Sip
The take: The Academy named 201 Best Picture contenders, and Warner Bros. will likely spend $25 million campaigning for a film critics already crowned.
What happened: The Academy announced Tuesday that 317 films qualify for the 98th Oscars, with 201 meeting Best Picture's stricter requirements.
Why it matters: ‘One Battle After Another’ swept every major critics' group before nominations voting opened, turning a two-month campaign into a coronation.
What to watch: Nominations voting runs January 12–16; the March 15 ceremony is ten weeks of catered dinners away.
One Battle After Another cost $140 million to make. The campaign will cost millions more (the price of confirming what 500 critics decided over brunch).
Sponsor Break
Before we slurp into today’s brew…
Here are some wordies from today’s sponsor.
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