Taking Tuesday!
Hello, Curse and Coffee friends,
Today, we look at God of War’s mega TV deal.
Hit reply and let us know what you think (we read all of your kind words).
Coffee at the ready…
The Big Sip

The take: Amazon bet on God of War because PlayStation handed over a franchise worth more than $1.4 billion in game revenue. (That figure comes from a Santa Monica Studio producer's LinkedIn profile.) Fallout already proved the formula prints subscribers.
What happened: Prime Video ordered two full seasons of a live-action God of War series, with Ronald D. Moore (Outlander, Battlestar Galactica) running the show, and production kicked off in Vancouver last week.
Why it matters: PlayStation is licensing its most profitable first-party brand to the streamer that turned Fallout into 100 million viewers. After that show aired, monthly active players across the Fallout game franchise jumped 490%.
What to watch: Whether Moore can hold the room. The last creative team walked off the project in late 2024 after repeated script failures. Amazon replaced the entire writers' room and handed the keys to Moore within months. If this one stalls, the franchise loses its TV window.
The business case writes itself. The creative execution is where it gets shaky (and Amazon has already burned through one entire team trying to crack it).
Sponsor Break
Before we slurp into today’s brew…
Here are some wordies from today’s sponsor.
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