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Tuck into Tuesday!
Hello, Curse and Coffee friends,
Today, we explore The Louvre’s new tourist tax.
Hit reply and let us know what you think (we read all of your kind words).
Coffee at the ready…
The Big Sip
The take: France just told non-European tourists they're worth more (and should pay like it).
What happened: The Louvre raised admission for non-EU visitors from €22 to €32 on 14 January. Versailles, the Paris Opera, and Sainte-Chapelle did the same.
Why it matters: Americans are the museum's largest foreign group. Seventy-seven percent of visitors came from outside France last year. The hike could bring up to €20 million a year.
What to watch: Summer booking numbers. Tour operators warn families may shorten or skip Paris stopovers.
The price hike funds an overhaul of up to €800 million called "Louvre — New Renaissance." If visitor numbers hold, expect other European institutions to copy.
Sponsor Break
Before we slurp into today’s brew…
Here are some wordies from today’s sponsor.
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