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Hello Monday!
Curse and Coffee friends,
Today, we explore Francis Coppola’s million-dollar watch sale.
Hit reply and let us know what you think (we read all of your kind words).
Coffee at the ready…
The Big Sip
The take: The problem arrived. Francis Ford Coppola's custom F.P. Journe watch sold for $10.8 million on Saturday, nearly what his $120 million film grossed worldwide.
What happened: Coppola's one-of-a-kind FFC Prototype, nine years in the making, sold at Phillips New York after 11 minutes of bidding. It's now the most expensive timepiece from an independent watchmaker ever auctioned.
Why it matters: "From the beginning, [Journe] said 'Francis, if you ever have a problem, sell the watch,' said Pierre Halimi, head of F.P. Journe America. The watchmaker built an escape hatch into a friendship. Coppola pulled it.
What to watch: Whether Megalopolis finds its audience over time. Coppola believes it will. He said the same about Apocalypse Now, after selling his Oscars to finish it.
The man doesn't hedge. He liquidates and rebuilds. It's a pattern, not a crisis.
Sponsor Break
Before we slurp into today’s brew…
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