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Starmer has declared war on Snapchat…

And your teenager is already three steps ahead of him.

Today, we check whether a social media ban can survive contact with actual children.

The Big Sip

The UK's under-16 social media ban copies a model its source country can't make stick.

On Monday, Starmer said Britain will bar under-16s from TikTok, Snapchat, YouTube, Instagram, Facebook and X next year.

Platforms face heavy fines, and 90% of respondents back it, so it is coming.

Watch Australia, where the regulator is already weighing court action.

Here’s Your Brew

The ban covers the big platforms but exempts WhatsApp, Signal and YouTube Kids.

Enforcement targets companies, not kids. Starmer also says he will go further than Australia.

Blocking strangers from contacting children on gaming and livestreaming apps.

Now look at Australia, the model Britain is copying.

Its world-first ban started on 10 December. By March, the eSafety Commissioner reported roughly 5 million accounts deactivated, a real number. But ask the parents. Most say their kid kept the account.

On Snapchat, Instagram and TikTok, roughly 7 in 10 held on.

The gap is in age verification.

The Online Safety Act already asks platforms to run age checks, and kids already beat them. One Australian study found only 31% of children faced a facial age check, and half of those slipped through.

The rest used a parent's ID, an older sibling's login, or a plain web browser.

And the checks are not free.

To prove a child is under 16, you build a system to verify everyone's age, a mass ID layer for the whole internet.

The Open Rights Group calls it a privacy risk, pointing to last year's breach of age-verification data at Discord.

Two Sides, One Mug

Pro: A ban gives parents cover to say no, and forces platforms to design for child safety instead of engagement.

Con: Bans push kids to anonymous, less-moderated corners while building an ID checkpoint every adult has to feed.

Our read: Protecting kids is worth doing. But a ban on kids beating by lunch still makes everyone else prove their age. Judge this on enforcement, not the press conference.

Receipt of the Day

Roughly 5 million under-16 accounts were deactivated, but many children kept or recreated accounts and passed the age checks. The regulator is now weighing court action.

Why it matters: The country Britain is copying has run this experiment for six months, and its own watchdog says the platforms are not there yet.

Spit Take

After Australia's ban, 7 in 10 kids kept their accounts. — eSafety

Mugshot Poll 📊

Your honest bet: will Britain's under-16 ban keep kids off the apps?

☕ Yes, fines will force it 
☕ No, they will route around it
☕ Half, fewer accounts, same scrolling

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