The Big Sip

Image: The Diasty of a CEO
The take: Social media algorithms prioritize engagement metrics over user well-being outcomes.
What happened: On 3 November 2025, vulnerability researcher Brené Brown told The Diary of A CEO that algorithms powered by AI are "unbelievably addictive" and driving what she calls a "spiritual crisis" where people are "emotionally dysregulated, distrustful of each other, and disconnected."
Why it matters: The World Health Organisation reported in June 2025 that one in six people experience significant loneliness, with 63% of social media users reporting increased feelings of isolation.
What to watch: Legislative pushback is accelerating. Over 75 bills addressing algorithmic effects were introduced across 35 US states between 2023 and 2024, with multiple lawsuits alleging platforms knowingly designed addictive features that harm mental health.
[Analysis] The Diary of A CEO interview with Brené Brown. Published 3 November 2025.
The conversation covers Brown's two decades of research on vulnerability, shame, and human connection, with a focus on how digital platforms interact with emotional needs.
You were promised a connection. They sold you an attention economy instead.
Sponsor Break
Before we jump into today’s brew, here are some words from today’s sponsor…
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.



