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Friday morning.
Coffee poured?
Hello, Curse and Coffee friends,
Today, we look at disinformation.
Hit reply and let us know what you think (we read all of your kind words).
The Big Sip
Disinformation is no longer a political headache. It's a balance sheet problem. In 2019, a University of Baltimore and CHEQ study pegged the global cost of fake news at $78 billion a year — stock manipulation, dodgy health claims, rigged reviews. [Report]
A new meta-analysis from Sopra Steria and OpSci.ai, drawing on OECD, WHO, and WEF data, now estimates that figure closer to $417 billion. That's a fivefold jump in six years. AI-powered deepfakes are doing the heavy lifting. [Analysis]
The World Economic Forum ranked disinformation the top short-term global risk for the second year running. Expect regulators to start treating this like climate risk: systemic, measurable, and nobody's individual fault. [Report]
If your business plan depends on people trusting what they see online, maybe sit down for this one.
Sponsor Break
Before we slurp into today’s brew…
Here are some wordies from today’s sponsor.
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