Grammarly is now Superhuman

The take: Grammarly rebranded to Superhuman and expanded from writing assistance into a full productivity plug to compete with Google and Notion.

What happened: On 29 October 2025, Grammarly rebranded to Superhuman.

Launching the Superhuman Suite and Go assistant, and integrating Coda (acquired December 2024) and Superhuman Mail (acquired July 2025) under one hood.

Why it matters: A tool users already pay for now routes tasks across email, documents, and CRM, increasing switching costs while promising fewer tabs and faster output.

Grammar subscriptions evolve into comprehensive workflow platforms at productivity suite pricing.

What to watch: Pricing after 1 February 2026, Go's Agent Store quality standards, and whether enterprise IT approves data flows across 100+ connected apps without creating compliance challenges or unauthorized software use.

[Analysis] SiliconANGLE covers the rebrand rationale, acquisition timeline, and competitive positioning. Published 29 October 2025.

The rebrand follows acquisitions of Coda (December 2024) and Superhuman Mail (July 2025), bringing Coda co-founder Shishir Mehrotra aboard as CEO.

Mehrotra told reporters, "People perceive it solely as a grammar tool, when in reality, it is about integrating AI directly into users' workflows."

The timing positions Superhuman against Notion's autonomous AI agents and Google Workspace's expanding capabilities.

They rebranded the company to the name of the email app they bought four months ago. Somewhere, a brand consultant just got a beach house.

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Grammarly's rebrand addresses pricing challenges for free tools with premium tiers.

The company is now Superhuman, the $33/month email client it acquired in July.

Grammar and spell-check capabilities are now bundled free with Microsoft and Google products. Grammarly's pricing ceiling was $12/month for error prevention.

Productivity suites charge more by promising time savings across workflows.

Notion, Workspace, and Coda command $25–40/user/month by managing workflows beyond individual documents.

Grammarly's acquisitions—Coda in December 2024 and Superhuman Mail in July—provide a platform narrative in which $33/month pricing aligns with market expectations.

The rebrand positions the company as a productivity platform rather than a grammar tool.

Users who initially signed up for writing assistance now access a company competing in the broader productivity software market.

Pro: Grammarly's user base provides a significant distribution advantage.

Moving toward enterprise markets before AI makes basic grammar checking widely available is strategic.

Con: Abandoning 15 years of brand recognition may alienate core free users who built that scale.

"Superhuman" already has strong email client associations.

Our read: The rebrand exchanges mass-market recognition for higher-priced enterprise positioning.

Success depends on converting Pro users to the expanded platform at productivity suite pricing.

Grammarly's official rebrand announcement — Published 29 October 2025

The company's blog post doesn't explain the rebrand to existing users.

It opens with feature descriptions and AI capability lists, but it doesn't explain why the company is abandoning 15 years of brand recognition.

The absence of a user-focused explanation suggests the decision prioritizes investors and enterprise sales over the 40 million people who installed it for writing assistance.

The post emphasizes vision and capabilities but does not clearly articulate the benefits for current users.

"40 million daily users" inherited a rebrand they didn't ask for. — Business Wire

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