In partnership with
The Big Sip
Image: ©Refik Anadol Studio | Gallery C – Infinity Room at DATALAND
The take: DATALAND is the first AI art museum using licensed training data, supporting its ethical AI positioning.
What happened: On 26 October 2025, Refik Anadol Studio announced DATALAND will open spring 2026 at Frank Gehry's Grand LA complex in downtown Los Angeles.
Why it matters: The 25,000-square-foot museum's flagship Infinity Room will feature AI-generated scents and World Models—generative AI that understands real-world physics—AI art has expanded into multisensory experiences.
What to watch: Spring 2026 opening details, ticketing information and the inaugural Artist Residency Program with Google Arts & Culture, which will showcase three artists exploring AI-assisted creative work.
[Analysis] Time Out notes the museum's location in LA's cultural corridor and the significance of the delay. Published 23 October 2025.
DATALAND will sit at The Grand LA, directly across from Gehry's Walt Disney Concert Hall, joining The Broad, MOCA, The Music Center and The Colburn School.
The museum marks a homecoming for Anadol and co-founder Efsun Erkılıç, who projected the celebrated WDCH Dreams onto Disney Concert Hall in 2018.
AI art that smells is either the future of museums or proof we've run out of ideas.
Sponsor Break
Before we jump into today’s brew, here are some words from today’s sponsor…
Find your customers on Roku this Black Friday
As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.
Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.
Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.
Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.